July 13, 2009

The annoying knot

A knot in a muscle is a very annoying thing and the business card of massage therapist Derek Michael Royer plays on that theme. Once the knot in the cloth business card is removed, the information about Derek Michael Royer is visible. Nicely done indeed, but when you are passing out a card like this you better make sure that the recipients understand that there is more to it than just a knotted up piece of cloth.



Via: DirectDaily

2 comments:

  1. Unrealistic card to use. Alot of people could not be bothered opening it!! and it doesn't fit into a wallet...

    ReplyDelete
  2. Great novelty item but you absolutely MUST explain what it is in order to ensure retention. Good conversation starter.

    ReplyDelete