Many brands want a viral video, but very few manage to achieve it. Just because you put it on youtube doesn't mean it'll be popular and spread around. DC Shoes on the other hand with their Ken Block Gymkhana 2 video managed to get about 3.5 million views in a 20 day span and they also got great exposure with Gymkhana video. When you watch this 7.5 minute clip you will understand why this video is so popular. Be ready for some sweaty palms.