June 08, 2009

It is all about location

Location, location, location isn't just important in real estate, it is also key in advertising and marketing. In San Francisco, a company promoting “The Cure for iPhone Envy”, managed to get their ad placed a few feet from the Apple store’s entrance, and directly beneath the giant Apple logo. The advertising space in question apparently belongs to BART, the Bay Area’s commuter transit system and not to the Apple store.

1 comment:

  1. I thought the cure for iPhone envy was to buy an iPhone