June 15, 2009

Intelligent lighting

How do you promote a car's intelligent lighting system that adapts to curves? The folks at Mercedes-Benz decided to use a conveyor belt in an airport to bring that message home quite clearly and take advantage of the undivided attention of the flying public waiting for their bags. The slogan simple says "Now with active curve lighting," but this guerrilla marketing stunt would be effective without words too.



Via: CrookedBrains

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