June 26, 2009

An important thought

We have been preaching that brands who do not cut down their marketing expenses during slow economic times will be the ones to survive and come out stronger in the end. The Financial Times seems to agree and they actually put their money where their mouth is. They seemingly bought space on abandoned billboards to drive this message home, as it is doubtful that they just "seized" those billboards in an overnight guerrilla marketing effort.

Via: AdsOfTheWorld

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