June 19, 2009

Guerrilla pit stop

Red Bull recently did a little guerrilla marketing stunt in Times Square in NYC with a NASCAR style pit stop. The concern must have been two-fold. Will people in Times Square be too busy and self absorbed to even notice the pit stop? Will a couple crazy driving NY cabbies make the race car look somewhat slow? But it seems that the Red Bull people had it all under control. Vroom, vroom.

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