"The thrill of the chase" is a guerrilla marketing campaign for handbag designer Rachel Nasvik and was done in the form of a treasure hunt in New York City. 96 of her handbags were carefully placed / hidden in various public places around NYC, like the one in Union Square below. In those bags were items most any young lady might enjoy, such as lip gloss, bobby pins and more, plus the note "You didn't find this bag, this bag found you." Rachel Nasvik's twitter gives you hints were the remaining bags are, and her blog shows images of found ones. That of course also helps her promote her twitter and blog too.