A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
May 08, 2009
It is all in the suitcase
Human trafficking is still a big issue in certain parts of the world and Amnesty International in Germany wanted to raise awareness with the campaign "Frau Im Koffer." A woman with some amazing contortionist skills squeezed herself into a clear suitcase and was sent around a baggage carousel in an airport. Stickers on the suitcase made it clear for the stunned bystanders that this is a guerrilla marketing stunt.
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