May 08, 2009

It is all in the suitcase

Human trafficking is still a big issue in certain parts of the world and Amnesty International in Germany wanted to raise awareness with the campaign "Frau Im Koffer." A woman with some amazing contortionist skills squeezed herself into a clear suitcase and was sent around a baggage carousel in an airport. Stickers on the suitcase made it clear for the stunned bystanders that this is a guerrilla marketing stunt.

Via: InivisibleRed

1 comment:

  1. It's basically the same concept as SWH did with the alligator tail hanging out the suitcase.

    Still it works, and that's what it's all about right ;)