May 25, 2009

Delivering hope

Tide's non traditional campaign loads of hope is clever and great for the brand and actually helps a lot of people in need. The loads of hope vehicle shows up after disasters and allows people to do laundry on the spot. Now that is delivering hope, good will and brand awareness.


  1. What a fantastic idea! Feeling clean is more than a physical boost, but a psychological one that adds to one's sense of dignity. Great job.