April 15, 2009

Taking it to the dogs

Imagine your surprise when you are walking through the mall and all of a sudden a dog runs past you with a bag of dog food in his/her mouth. Since the dog clearly doesn't have a wallet to pay for it, he/she apparently must have "just fetched" it. Several dogs in South Africa were trained for a cute ambient marketing campaign for Eukanuba to carry a bag of Eukanuba food (empty) and then to do the same between specific points in the mall.

Agency: Saatchi&Saatchi SA

Via: AdsOfTheWorld

1 comment:

  1. That is very cute and seems quite memorable. I wonder how many mall visitors used their cell phone cameras?