April 20, 2009

Taking it literal - sort of

The new Lancia Delta 1.8 has 200 horsepower and to illustrate that point, 200 folks on horseback accompanied the car at its introduction in Amsterdam, Netherlands. That certainly was quite an impressive display but I feel bad for the guerrilla marketing assistants who had to clean up all that horse poop. But the more simplistic display of just a 1.8 liter bottle (representing the engine size) just wouldn't have been impressive or memorable enough. But since there actually were 3 Lancias, shouldn't there have been 600 horses?



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