April 27, 2009

Nude stuff

Seeing tons of seemingly nude folks running around London wearing only blue scarfs could mean all kinds of things, but the NudeInScarf activity is apparently a guerrilla marketing stunt for the new Peugeot 308CC. This convertible has a new Airwave Neck Heating system and thus according to Peugeot allows the users to "wear just it." But why is this stunt done with a scarf if your neck is actually being heated? Should it not be nudeinhat.com?

Via: Urlesque


  1. Very good question.
    Fail in my opinion.

  2. An attention getter for sure, but a bit lame indeed