Seeing tons of seemingly nude folks running around London wearing only blue scarfs could mean all kinds of things, but the NudeInScarf activity is apparently a guerrilla marketing stunt for the new Peugeot 308CC. This convertible has a new Airwave Neck Heating system and thus according to Peugeot allows the users to "wear just it." But why is this stunt done with a scarf if your neck is actually being heated? Should it not be nudeinhat.com?
Via: Urlesque
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