April 17, 2009

A modern twist on snail mail

We may no longer use snail mail to the degree our parents did, but a Dutch Spray-Art group figured out a different twist on snail mail or should we say snailvertising? These snails may not be the fastest guerrilla marketing messengers out there and they certainly do not fall in the bigger is better category either. But we all know that "slow and steady" does it.

The bright "paint job" seemingly even helps the snails to live longer as Animal Planet’s research discovered that brightly colored animals are avoided in the food chain.

Agency: Boomerang, NL

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