April 01, 2009

It is raining umbrellas

The iconic red umbrella of the Travelers Insurance is quite well known and no longer needs much of an explanation. But people still need to be reminded that protection rain or shine can be had from Travelers. A new artistic red umbrella guerrilla marketing campaign was used in various cities to get exposure. Although it seems in that the umbrella buyer in Los Angeles must have been color blind or a fan of yellow instead.

Via: crookedbrains

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