April 03, 2009

Abandon ship ... or baby

In a guerrilla marketing campaign in Finland, UNICEF "abandoned" sound-equipped (crying) baby strollers in 14 different cities to raise awareness for the rights of children. Curious pedestrians looking into the stroller were greeted with the note: "Thank you for caring, we hope there are more people like you. UNICEF Be a mom for a moment".

Via: DirectDaily

1 comment: