March 30, 2009

Getting down and dirty

Not all marketing has to be completely self serving and Kentucky Fried Chicken is out to prove this in 5 different cities. Several KFC Colonels have apparently been spotted getting down and dirty filling potholes in Louisville, KY as part of a new guerrilla marketing campaign. Once the holes are filled they get a temporary stencil with the line "Re-freshed by KFC." Hey Colonel, I could point out a few cities and streets that really could use some re-freshing by KFC.

Via: adrants


  1. I really want some fried chicken right now.

  2. I appreciate the pot holes being filled, but I would rather get better service in a KFC restaurant.