February 08, 2009
Me too marketing
Guerrilla marketing is such a buzz word that many companies seem to use it without too much thought. Just because you have a myspace site and/or have uploaded a video to youtube doesn't mean that you are guerrilla marketing. Most likely it only means that you are doing "Me too marketing." You may have noticed a competitor utilizing such "unique" tools and you don't want to feel left out. But ask yourself this question, is what you are doing really effective for your business?