February 05, 2009

Made In Japan

To celebrate its 60th anniversary this year, Asics (originally known as Onitsuka Tiger) proudly looks back at its Japanese heritage. The Zodiac Race is a very fine example of a variety of Japanese cultural items spun into a nifty guerrilla marketing video.

Agency: Strawberry Frog

3 comments:

  1. whoa thats pretty awesome :O
    i always feel so bad for the cat :((

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  2. It is beautiful and looks like a lot of work.

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