Big bike races are getting increasingly popular for guerrilla marketing concepts, self promotion and political statements. In the recent 2009 Amgen Tour of California, a man dressed up as the "Liveclean" devil ran along the cyclists with a syringe pitch fork and clearly mocked/called out one particular athlete. Other outfits seen during that race were a pair of sumo wrestlers, a guy with elk antlers and a Borat wannabe.
Running along the cyclists has existed for quite a while but is a fairly dangerous practice as a stumble and fall could create quite an accident. In the images below, Tim De Waele captured an incredible series of pictures that show an obviously miffed Lance Armstrong "dealing" with the "issue." Does that make his Team Astana sponsors and Livestrong foundation proud? What if the devil had fallen into the path of the cyclists behind Lance? Maybe the Liveclean devil is having the last laugh now.