December 31, 2008

Invisible homeless

The homeless are often overlooked and an interesting guerrilla marketing campaign in Germany was thought up to make people more aware. Sometimes you need to look through people to understand that you "don't see" them.

December 29, 2008

No FedEx Super Bowl advertising

FedEx recently announced that they won't advertise during the upcoming Super Bowl in consideration of their employees in a tough economic situation. One could of course argue that it is time to really spend money on advertising when others are spending less, but maybe this message of fiscal restraint is quite possibly better received by their clients than a few new Super Bowl ads. So is that possibly the least expensive guerrilla marketing method?

An older FedEx Super Bowl ad

Via: LaTimes

December 26, 2008

Missing Zebra

Most everybody loves animals and when an animal is in trouble, we all have the urge to assist. In South Africa, a mean spirited individual seemingly abducted Merlot, the mascot zebra of the Perdeberg Winery, and we urge the culprit to make things right. This surely couldn't be a guerrilla marketing stunt?

The ransom note

The Perdeberg Winery folks appealing for the return of their Zebra

Via: CherryFlava

December 24, 2008

Happy Holidays Mac style

A nice holiday spot with our favorite Mac and PC characters, but this time we get them animated. Happy Holidays.

December 22, 2008

Have a break, have a ...

I guess when your slogan is "Have a break, have a KitKat bar!", ambient bench marketing makes a lot of sense. A simple nice execution that makes me want to bite into a KitKat bar right now.

Via: bloguerrilla

December 19, 2008

What beverage do you deserve?

If you drink Diet Coke you get to take the escalator and if you prefer regular Coke you ought to take the steps. What is not to understand? A very simple marketing idea executed in Sweden. But what about Dasani water? Do you then get to use one of those shopping scooters?

Via: DirectDaily

December 17, 2008

This is nutz

Cyclists seem to wear those funny tight jerseys and shorts, but there is actually more than the eye can see or wants to see. These shorts have a pad (also called a chamois) and that is what contacts the taint. So what is a good cyclist to do if he spends hours in the saddle and doesn't want to get sore? Chamois cream.

David Zabriskie is one of the best professional cyclists in the world and he has a chamois cream called DZ Nuts. It is natural, anti-fungal, anti-bacterial, anti-inflammatory and wound healing. The slogan of the company: DZ Nuts - protect your junk. Here is a little video that has been going around on cycling blogs and forums, featuring a very suave David Zabriskie.

Zabriskie is apparently also friends with Captain America.

December 15, 2008

Those crazy Axe folks at work again

A very simple guerrilla marketing campaign. Show up at a women's only running event, a few seconds before the start have a guy in an Axe t-shirt spray himself with Axe deodorant, then run for your life.

December 12, 2008

Peanuts advertising thoughts

Great uncredited spot uses the Peanuts gang to come up with a great holiday invitation that is Addy worthy. Of course we all know that Charlie Brown is very wrong with his Guerrilla Marketing thoughts. :-)

via: AdRants

December 10, 2008

Love and peace

With Christmas fast approaching we all could use a little love, happiness and peace. This new viral spot from the Stella Artois website allows you to send a little love, happiness and peace to people dear to you. Reminding you and your friends which beer would assist along those lines.

December 08, 2008

All I want for christmas

Beyond good health and great friends and family, all I want now for Christmas is the new exciting Pomegranate phone. In addition to phone, camera, GPS and MP3 capabilities, the Pomegranate phone also is a shaver, projector, coffee maker, instant translator and more. What is not to like?

Everything I want in on place.

December 05, 2008

Don't miss Advertising Week in Canada

I used to be a Marketing Director but I was too busy to go to Advertising Week in Canada and look at me now. Hustling gold watches on the street. :-(

Various little guerrilla marketing stunts showed that bad situations might arise for ad folks who miss out on the Canadian Advertising Week in January.

Agencies: Bos, Toronto & Trevor // Peter Comm

Via: AdRants

December 03, 2008

Lost wallet marketing

Various people in Chicago recently stumbled upon wallets that seemingly had been dropped by someone. Upon closer inspection it turned out that the wallets "belonged" to the Burger King himself, based on the "driver id" and various other items found in said wallets. Some people apparently found multiple wallets in one spot, which does not speak well for the work ethic of the guerrilla marketing crew dropping these wallets. (rumor has it several hundred wallets were dropped in the Chicgo area).

Plus my understanding was that the Burger King doesn't drive himself, so why does he need a driver id? Also doesn't the king have someone carrying his money either in buckets or on pillows? So why would the King need a wallet, especially one with only a buck or five in it? Times must be tough for royalty too.

Via: Time Out Chicago

December 01, 2008

Time to go to Switzerland

When the weather is shitty cold you may as well go somewhere where you can enjoy some nice snow. That is pretty much the guerrilla marketing message delivered to people in France by their fine neighbors in Switzerland via a few "snow covered" cars. Not that people are longing for that much snow on their cars, but some snow boarding or skiing would be pretty nice right now.

Agency: Leo Burnett, Switzerland