November 28, 2008

Kung Fu Ping Pong

Great viral marketing video for Nokia to promote video capabilities of the N96 phone. Featuring Bruce Lee and some great nunchuck action at the ping pong table.

Via: AdFreak

November 26, 2008

Holy Batman

The Christian Science Monitor reports that Huseyin Kalkan, the mayor of Batman (a town in Turkey) is considering legal steps against Warner Brothers over the unauthorized use of the word Batman. What is a mayor of a small town in the Southeast of Turkey to do to get attention? A bit of guerrilla marketing via a lawsuit?

November 24, 2008

Love for all - Swedish style

The former Swedish tennis star Bjorn Borg now has a line of stores which sell clothing, shoes and accessories all over the world but mostly in Scandinavia. The theme of the brand is "Love for all" and the following viral video shows that they are putting their money where their mouth is.

November 21, 2008

Origami anyone?

A guerrilla marketing stunt for HSBC Bank in Australia wasn't only cute but also gave people more information about the various banking services. They basically printed 5 original Origami instructions on the back of ATM receipts, something their customers may keep and talk about to their friends. Nice.

November 19, 2008

Dirty stuff

Using the postal service for marketing purposes is not unusual, but the way it was used for Breeze Excel detergent in Thailand certainly is. Utilizing a unique ambient marketing approach, they wrapped a t-shirt around a box that contained a sample of Breeze Excel. Inside the box were also simple instructions and the bold statement "Confidence to remove stains in 1 wash."

November 17, 2008

November 14, 2008

That digital stuff

The following "PSA" should scare all those straight who have not yet switched to digital. Dooms day is February 17, 2009. :-)

November 12, 2008

Run to the shower

To promote the new Nivea Lemongrass shower gel to active/athletic women, a little guerrilla marketing campaign was set up during the Frauen Lauf in Bern, Switzerland, the largest female only sporting event in Europe with about 13,000 runners. Guerrilla staffers positioned along the course were holding up course markers which gave the impression that the final destination was not the finish line, but a hot shower with Nivea Lemongrass.

via: AdsOfTheWorld

November 10, 2008

As good as it appears?

A promotional video for snapily shows that things aren't always as they appear, and while that isn't a good thing for the featured "dude" in the video, it seems to be a nice thing for snapily customers.

via: AdRants

November 07, 2008

Microsoft paging PETA

Is this a tricky new viral marketing spot for Microsoft? Or is this a nifty attempt of Microsoft to page PETA? Oh the humanity.

November 05, 2008

Sticky stuff

Creativity in advertising is even more important today, especially if a company/brand wants their message to "stick out." That is especially true for print advertising. Tramontina did a very fine job along those lines to show that nothing sticks to their frying pans.

November 03, 2008

More important than Guerrilla Marketing

With the crucial US election just a day away, I can't even think about guerrilla marketing. So all I am saying today is "Go out and vote."

Along those lines check out: