October 31, 2008

Really big stuff

A pair of monstrous 36' wide beach balls were recently used in Dallas in a street marketing effort by Carnival Cruise Lines. Onlookers also enjoyed free food, live music, and the chance to win cruise giveaways.



Adrants further reports that "Carnival Cruise Lines will break another record in Philadelphia -- for the world's largest pinata." That would be a great opportunity for the Philadelphia Phillies fans who recently celebrated winning the World Series to go out and break something.
via: adrants

October 29, 2008

The voting push

With the election now less than a week away, the push for votes and voting is coming to a frenzy. Yesterday alone I got several emails from friends with a very cool viral marketing spot for voting and of course I did my "viral marketing" push to other friends, with their names of course. :-)

October 27, 2008

The comma

A comma is a tiny punctuation mark that can change sentences completely around when not used correctly or not used at all. The following marketing clip for the Brasilian Press Association makes this fact quite clear in a beautiful and eloquent way. Interestingly enough, I almost avoided using a comma here. :-)

October 24, 2008

2008 7-election presidential coffee poll

This is now the 3rd time that neighborhood 7-Eleven(R) stores offered a somewhat unscientific yet scarily accurate presidential coffee cup poll. Cleverly referred to as 7-election, in the 2000 inaugural event, now-President George Bush out-cupped Democratic nominee, Sen. Al Gore by 1 percentage point. Just before the next presidential election in 2004, President Bush coffee cups outsold Sen. John Kerry ones by 2 percentage points. The current 2008 7-election runs until election day and at this time sales of the blue 20-ounce cups for Democratic candidate, Sen. Barack Obama have crushed the sale of the red 20-ounce cups for Republican nominee, Sen. John McCain. Details of the undecided vote are not known at this time.

Very clever 7-Eleven marketing idea. (the McCain staff is now forced to buy a lot of coffee)


You choose Obama, undecided or McCain in coffee




The current 7-election map looks mighty blue

October 22, 2008

Go Gonzaga Go

In order to sell season tickets for their women's basketball program, Gonzaga University created a very creative microsite called inspiredseason.com. Visitors of the site are encouraged to sign in with their name and phone number and I would highly recommend that you do that. Your privacy is guaranteed by Gonzaga and I can promise that you'll feel part of the team in a hurry no matter where you live. Along those lines, guerrillacomm.com got a very special phone call from coach Graves. :-)

October 20, 2008

Mac versus PC

This has nothing really to do with guerrilla marketing, but it is a great new Mac ad in response to the recently announced Microsoft $300 million monsterous advertising budget. Sweet and to the point.


via: adrants

October 16, 2008

Don't turn a bus into a garbage truck

People often do do not treat public buses with respect and leave their trash in them. To make this issue slowly go away, buses in Holland were made to look like garbage trucks from behind with the message "Don’t turn the bus into a garbage truck. It’s just as easy to throw your trash in the waste bin."


via: adgoodness

October 14, 2008

Them fighting words

Wow, I can only say, no matter how important the message is for you, don't mess with someone else's car. The sticker below was created to tag a HUMMER to make it look like DUMMER according to Invisible Red.

October 10, 2008

It's all in the bag

Plastic bags don't have to look boring as these pretty cool Shumensko beer ones from Bulgaria show. A great optical illusion makes these bags a great ambient marketing item as by-passers surely will take a double look.



October 08, 2008

Underwater guerrilla marketing

During the week leading up to the 2008 Ironman Hawaii, Coffees of Hawaii wanted to make sure people would find their espresso bar on the water and thus made sure that all those swimmers would easily find the location with a nifty underwater banner.

October 03, 2008

Caricature guerrilla marketing

We love FREE things, so who is going to say no to a FREE caricature? World Class Gyms in Stockholm, Sweden used a several caricature artists in various places and offered free portraits to passersby. What they got back is what they might look like if they really used the facilities at the new gym. Showing those pics later to friends and co-workers is a nice way to spread the gospel of World Class Gym.

Agency: Le Bureau Stockholm, Sweden.



October 01, 2008

Gorilla guerrilla marketing on the run

Since 2003, thousands of people have sported gorilla suits and walked, run or jogged the London 7k Gorilla Run with the goal to save the remaining 700 mountain gorillas left in the wild. A great cause indeed and Gorilla Runs will seemingly soon come to New York and other cities too. By now in London there is guerrilla marketing within the gorilla run and someone from fruitfortheoffice, a fresh fruit delivery service in London figured out that bananas are useful for more than just a healthy snack. Hopefully though they were nice enough to donate money for good cause and/or the fruit for the runners.