August 29, 2008

Don't drink and drive marketing

Just in time for the big American holiday weekend, here is a very nice reminder to not drink and drive. Along those lines it appears that many innovative guerrilla marketing campaigns seem to come from non profit organizations. Now go out and have a couple hot dogs and lots of lemonade.

August 27, 2008

Is it still guerrilla marketing?

When you pay a city to for the privilege to stencil / paint marketing messages on sidewalks and bike paths, is that still considered guerrilla marketing? Or should the question more so be, what are they actually promoting? Is it all about cracking eggs, or are we looking at a helmet safety PSA?

August 25, 2008

Running faster than Usain Bolt

Jamaican Usain Bolt grabbed 3 gold medals during the 2008 Olympic games in Beijing with his lightning fast speed. His sponsor Puma now gives us a chance via a brand new online game to race the Olympic super star just like any good armchair quarterback would. Well, not quite. Puma actually allows you to race Usain Bolt virtually with your fingers on the keyboard and not with your mouth. But they do want you to use your mouth to spread the word and make this game a viral marketing success.

All the guerrilla marketing blogging does help, so eat this Usain Bolt

August 22, 2008

Body odor guerrilla marketing

It is quite annoying if you have to take public transportation and folks near you stink it up with their b.o. An interesting guerrilla marketing campaign for Right Guard is addressing the issue in Germany with a rescue box that has a Right Guard deodorant spray inside. Similar to the boxes you have to smash for an emergency hammer, these boxes encourage you to break the glass in case of a b.o. stink emergency. But those stinky culprits will most likely have to be sprayed up by others, as they usually don't really care.

Via: adsoftheworld

August 20, 2008

The Michael Phelps marketing machine

After Michael Phelps won the record 8 gold medals at the 2008 Olympics in Beijing we all knew that we could expect the see the face and physique of Phelps to be plastered everywhere. But before we could finish that thought, there was already the newest Visa Go World ad with the stunning Morgan Freeman narration featuring of course - Michael Phelps. "8 gold medals - that's, that's, well ... we are going to need new adjectives for whatever that is. Congratulations Michael"

And not much time after the ad aired on TV it was already all over the internet and is there to stay. The beauty of viral marketing.

August 18, 2008

Guerrilla Art

Granada, Spain has tons of guerrilla art images stenciled throughout the city. Many of these images in fact were placed over and over again in all kinds of locations. Some of them were political statements, others seemingly appeared to be there just for fun.

August 15, 2008

Wonderbra mosaic

To promote the new line of D-G sized bras, Wonderbra is utilizing a very "cheeky" mosaic billboard in central London as part of a larger integrated campaign. The mosaic is put together with images of several hundred women posing in their bras, and since central London is a bit far for many folks to travel to see this wondrous billboard, the kind folks at Wonderbra also put it online. The online billboard actually allows the visitor to zoom in for a closer look. This brings up the question if this guerrilla marketing campaign reaches their target audience or merely horny guys?

Via: adfreak

August 13, 2008

35°85° Chattanooga

To promote 35°85° A Chattanooga Party , street crews stenciled reminders about the event in various prominent areas of Chattanooga. This guerrilla marketing campaign by CreateHere also utilized mysterious business cards and flyers, yard signs and a facebook page. So is the party truly at 35° latitude and 85° longitude? Aren't there easier directions?

August 11, 2008

Olympic guerrilla marketing

blueseventy is currently working hard in the trenches at the 2008 Olympic Games in Beijing to get their swimskins more exposure. This brand originated in triathlon and they are currently battling established players such Arena, Speedo, Adidas and TYR in and around the pool to show that their swimskin is faster than their suits. Looks like their guerrilla marketing efforts are getting noticed. Nice cowboy hats fellows.

August 08, 2008

Wired marketing art

You are not looking at some computer generate image here, but stunning real art. British artist Benedict Radcliffe crafted this life-sized sculpture of a Toyota Corolla with wire. It was commissioned by Dentsu Inc. for advertising campaigns, but surely has some nice viral marketing / guerrilla marketing benefits.

Via: crooked brains

August 06, 2008

Swift guerrilla marketing

Last Friday, people in Los Angeles found red socks with the note "Lose a sock, Boston? ESPN joins Los Angeles in welcoming Manny Ramirez" in various laundromats throughout the city. This guerrilla marketing activity for ESPN was quite swift considering that Ramirez got traded from Boston to LA late on Thursday in a three way trade. The question now beckons, what did the Boston folks find in their humble city to "welcome" Jason Bay from the Pittsburgh Pirates?

Via: AdFreak

August 04, 2008

Eating disorder guerrilla marketing

Various stories based on true confessions by eating disorder sufferers were transformed into a guerrilla marketing campaign for the Looking Glass Foundation in Canada. Department store visitors and restaurant guests in various Vancouver locations stumbled for example upon a broken tooth brush and the story of Jane B who broke a toothbrush off in her throat and choked while attempting to purge. They were then encouraged to visit the Looking Glass Foundation site to learn more about eating disorders. I would say check out the site even if you just stumble upon this guerrilla marketing blog. :-)

Agency: DDB Canada

Via: directdaily

August 01, 2008

Viral vinyl marketing

Tallulah Rendall is using a very interesting guerrilla marketing idea to promote her music. The "viral vinyl" concept is to give every person who walks through the door of Bush Hall in London on August 6, 2008 a vinyl single wrapped in beautiful artwork with a little story attached. Each record comes with a unique download number that the recipient is encouraged to pass on to his/her friends. The person whose number gets the most downloads will receive the new album when it is released. Sweet.

Via: Adverblog