July 30, 2008

Sharks out there

Another guerrilla marketing stunt for Discover Channel's Shark Week was set up on Lexington Avenue in NYC. But do the busy New Yorkers just have their heads down and march with purpose past this lifeguard tower? At least the lifeguard is high enough so he won't get robbed. :-)

Via: marketing alternatif

July 28, 2008

Impactful marketing

If you are interested in having a party in Portugal you may want to get in touch with the folks at J&B. Their guerrilla marketing effort seems to indicate that they know how to have a ball.

July 25, 2008

Oreo please

Here is a nice little guerrilla marketing idea for Oreo cookies utilizing a glass elevator. Got milk need cookie. :-)
Who cares that the Oreo elevator is in the building of the agency who came up with the idea, it has now found the internet.

July 23, 2008

Tour de France ambient marketing

To promote their endurance coverage of the 2008 Tour De France, SBS Australia is using an Australian cyclist who pedals every day of the 21 stages of the Tour De France to power a scrolling billboard. Considering though that the cyclist powers the billboard during those days from 8am to 4pm, I would call that very dedicated ambient marketing.

Via: adsoftheworld

July 21, 2008

Wrap that message

In Lisbon, Portugal several construction sites downtown have large canvases wrapped around the scaffolding and that surely should prevent that "stuff" falls down on passersby below. It also is a great opportunity for ambient marketing people to get their message in a big way to lots of folks in a hurry. Several buildings actually had no signs of construction whatsoever, only those huge ambient billboards.

July 03, 2008

We are on vacation

We are taking our first and well needed vacation and will be busy exploring Europe for a while. We'll be back with fully charged batteries on July 21.