April 28, 2008

Lights out marketing

To promote EarthHour in Switzerland, the World Wildlife Foundation used an interesting ambient marketing approach and applied light switch stickers to lamp posts in various towns. The stickers looked realistic enough for many people to want to inspect them closer, and that allowed them to read the reminder of EarthHour.

Agency: Publicis, Switzerland




Via: Ads of the world

April 25, 2008

Hip political guerrilla marketing

I am not quite sure what kind of marketing activities I would expect at election events, but most likely not one from a company like Abercrombie & Fitch. At a recent televised Barack Obama speech in Pennsylvania, 3 guys with various Abercrombie & Fitch shirts were sitting conspicuously behind Obama. I guess if you want to do some guerrilla marketing to a younger, hipper politically interested audience, you best set up that campaign around a younger, hipper candidate such as Barack Obama.


Via:5 blogs before lunch

April 23, 2008

With me or against me

Guerrilla marketing can certainly be a great tool for your company and really help your brand get awareness. The opposite is unfortunately true as well and guerrilla marketing tactics are more and more used against certain brands, ideas and thoughts. An example of that is the following Greenpeace Youtube video with the message "Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia's rainforests." At the date of this posting the video had a bit more than 90,000 views and 118 text comments.


Via Adverblog

April 21, 2008

Scary stuff

A unique guerrilla marketing campaign was used to promote the exclusive thrillers and horror films on 13TH STREET NBC. A bathroom of a nightclub in Hamburg was prepared so that when someone entered the room, the light goes out and black light comes on.

The black light then makes a seemingly bloody crime scene visible with the words "See what others don't see. 13TH STREET. The Action and Suspense Channel"

Agency: Jung von Matt / Hamburg

April 18, 2008

Missing

It appears that Zyrtec is now being promoted outside the traditional marketing channels one would expect. People in Boston recently stumbled upon hand written flyers on telephone poles with the message: "Missing 2 Hours. Last Seen: While waiting for Claritin to start working. If found please call: 1-800-4-Zyrtec."

Will we now see more pharmaceutical companies pushing guerrilla marketing ideas?


Via: Adrants

April 16, 2008

Ambient IKEA train

IKEA recently converted the Kobe Portliner Monorail into a colorful moving showroom to promote the new retail outlet at Port Island. This funky guerrilla marketing train has a colorful exterior, nifty upholstery and quite some style. Now that makes train traveling an even more pleasurable experience.





Via Pink Tentacle

April 14, 2008

Election guerrilla marketing

With all the election signs out there, this is not a bad time to smuggle in a few of your own signs. That thought apparently came to the mind of Seattle indie rockers The Presidents of the United States of America and surely enough those guerrilla marketing signs seem to fit in well. We are glad to hear that "these are the good times people", but maybe we are so bored with election signs that we won't look at them closer and thus not find out about it.


Via: Bruno and the professor

April 10, 2008

Bright red apple marketing

To promote the Calgary Farmer's Market where you can get fresh produce all year long, fresh apples were hung from bare trees during crappy winter weather in busy pedestrian areas. Surely enough those bright red apple guerrilla marketing campaign stuck out for sure, and additionally matched all the bright red frozen cheeks nicely.


Via: Direct Daily

April 07, 2008

Guerrilla marketing or PR disaster?

Woody Allen recently sued American Apparel for using his image in a billboard campaign without his permission. Only a limited amount of folks would have seen it, but because of the much discussed and talked about lawsuit, the pic and the story seems to be gaining in popularity. The question now beckons if the lawsuit is actually just a clever marketing campaign for American Apparel and Woody Allen is nicely compensated for his gig in the scheme.


VIA

April 04, 2008

Why go small when you can go BIG

In marketing it is all about capturing the attention of potential shoppers and sometimes you must ensure that the message is big enough. Or if you really want to have people talk about it you may want to go gigantic as this billboard for BMW in Moscow. Did BMW bring a whole section of the Autobahn to Moscow?




Via: billboardom

April 02, 2008

Think guerrilla gardening

The term guerrilla gardening was first used in New York City in the early 70s, but the concept of gardening on someone else's land without permission has been around for centuries. But thanks to the internet, emails and blogs this green movement seems to be moving across the globe at a more rapid rate these days. Is there a derelict patch of land near your home or places you frequent that needs some love? Gather friends and have a late night guerrilla gardening event.