March 31, 2008

Destructive guerrilla marketing

Will it blend is a fairly popular feature on youtube and sometimes the question is who actually gets more benefit from this guerrilla marketing activity. Clearly Blendtec, the company who makes the blenders and who is behind the site gets a lot of exposure and brand awareness, but what about those companies whose products find a very public demise in the blender? For example, the "will it blend-iPhone" has well over 4,000,000 views and over 12,000 comments, and the blend master clearly loves his iPhone.

March 28, 2008

Homeless dinner setting

To remind people in Australia about the plight of the homeless, the Father Bob Maguire Foundation decorated trash bins to look like dinner place settings. To make sure that this guerrilla marketing effort was effective, the slogan "for the homeless, every day is a struggle. Donate today and help us feed the homeless" was added.

Agency: Clemenger BBDO, Australia

Via: Ads of the world

March 26, 2008

Geothermal guerrilla marketing

EnBw wanted to make people aware of their geothermal power station in Baden-W├╝rttemberg and decided to use a bit of guerrilla marketing for that. By adding a large white sticker to 2 silverish metal posts they really look like monster sized German power plugs, and the slogan "Energy that doesn't disappear. Geothermal Heat."

March 24, 2008

It's a small world after all

To introduce micro machines to a new audience, miniature roads and parking spots were spray painted on side walks, pedestrian areas and parking lots. So it indeed appears that is a small world after all. The creators of this guerrilla marketing campaign though assured folks that the paint is only temporary.

Via: Ads of the world

March 21, 2008

From Russia with love

Below is a great artistic ad for Gmail that was created in Russia. It appears also that they have done a great job indeed that guerrilla marketing campaign, as folks who don't speak a lick of Russian intently seem to watch this ad for 2:30 and then forward it to their friends.

March 19, 2008

English only guerrilla marketing

I notice that more and more guerrilla marketing campaigns in non English speaking countries are in the English language. Why is that? Are they just trying to appeal to the English language marketing blogs? Like in the case of the Duesseldorf Magics campaign below, I understand that many people in Germany speak English and can possibly get the context, but isn't it the case that more people in Duesseldorf or the rest of Germany speak mostly German?

Via: Direct Daily

March 17, 2008

Pink rain?

Italian news paper gazzetta dello sport is known for the slightly pink or rose color of their news paper, and in a recent guerrilla marketing stunt they "painted" the city of Milan pink.

March 14, 2008

Awareness guerrilla marketing

It is a shame to not see the numbers of hits the following video on has generated, as it seems to go around like a viral marketing storm. It has popped up on all kinds of forums I frequent multiple times and it seems that all my friends have forwarded it to me several times too. So go on, do the testt.

March 12, 2008

Top 10 Google

Guerrilla Communication is now about 1 year old and we finally are in the top 10 search results of Google when looking for information about "guerrilla marketing". The secret? Hard work. :-)

March 10, 2008

Those crazy Black Lips

So the Black Lips are having a concert in the East Village in NY either on March 10 or March 11 at the Bowery Ballroom. Seemingly all the concert poster space in the East Village was spoken for, so apparently only some guerrilla marketing activity was possible to promote the event. Draw black lips on other posters with the date and place of the concert. My recommendation for those nifty underground guerrilla marketers though would be to at least to agree on the date. :-)

Via: copyranter

March 07, 2008

Creative billboard

Sometimes a very creative billboard will be great marketing tool. Carlsberg beer in Belgium created a very nice billboard by utilizing actual bottles, and pictures of this are traveling all over the internet as we speak. Planned or unplanned guerrilla marketing?

Via: billboardom

March 05, 2008

Hubba Bubba marketing

Hubba Bubba bubble gum wanted to promote in Germany that massive bubbles can be created with their gum. So to achieve this, they attached balloons that looked like Hubba Bubba bubbles and attached them to existing billboards and posters in this very nifty guerrilla marketing campaign.

Agency: BBDO Germany

March 03, 2008

Shrink it to see it

Apparently lots of restaurants and venues in Melbourne, Australia are hidden somewhat from the main entertainment areas. A guerrilla marketing campaign for Citysearch used strategically placed miniatures to remind people that some of the best kept secrets in town can be found on the Citysearch website.