February 29, 2008

Launch it like you mean it

As part of a new guerrilla marketing campaign, BMW created a fictitious festival called Rampenfest (ramp festival) in a fictitious town named Oberpfaffelbachen to launch the new 1-Series BMW "to the USA." What is Rampenfest? Apparently the most amazing event in the history of Bavaria. "To celebrate the launch of the new BMW 1-Series in America, we have constructed a gigantish Ramp to launch a BMW 1-Series into America. Our ramp stands an impressive 454 meters -- tall enough to launch a 300-horsepower 1-Series over the Atlantic and into America!"

Via: Jalopnik

February 25, 2008

Juice Salon guerrilla marketing

To show that Juice Salon offers a variety of hairstyles they utilized an interesting guerrilla marketing campaign on an escalator. Nice.

Via: I Believe in Adv

February 22, 2008

February 20, 2008

Big in Japan

JAL airlines is working an ambient marketing approach in a few Sushi bars in London. On the sushi delivery conveyor belt a little suitcase with the reminder "Get a real taste of Japan" magically appears. :-)

Via: disruption

February 18, 2008

Those are some big ears

Vodafone in the UK is "all ears" with this new ambient marketing campaign. Now we were curious, is someone having a cheeky laugh here about Prince Charles?

February 15, 2008

Yes we can

The Barack Obama campaign has a nice viral video campaign on youtube called "Yes we can." Since it was added on February 2, this video has been viewed over 4 million times. It is a great example of how inspiration sparks creativity in order to push positive change. Will.i.am of the Black Eyed Peas and several other artists such as Herbie Hancock, Esthero, John Legend, Ed Kowalczyk and Tracee Ellis Ross, made this project happen.

Moveon.org has been using this video and urging people to get out and vote by using the video virally.

February 13, 2008

Feel the rush

At the Auckland Marathon several thousand runners got to experience a "second wind" as they went past the 17 mile marker. A huge custom fan courtesy of Adidas created some powerful tailwind and a memorable guerrilla marketing experience for runners.

February 11, 2008

Swiss invasion of Germany

On a nice sunny Fall day "snow" covered cars surely attract attention in big cities in Germany. This guerrilla marketing campaign for Swiss.com promoted the low fares starting at Euro 99.- and caught quite a few eyes.

Agency: conceptbakery, Germany

February 08, 2008

Guerrilla scare tactics

It seems sometimes people need to be scared to their senses. In South Africa the Bosch EAZEO CCTV Security System was marketed by showing the disadvantages of not having one. Crews took Polaroid photos outside of homes and businesses and attached stickers with information about the CCTV system on the back of those Polaroids before dropping them in their respective mailboxes. "With the Bosch CCTV system you would have seen us."

Agency: DDB, South Africa

Via: DirectDaily

February 06, 2008

Wanted guerrilla marketing

To promote the video game Grand Theft Auto, scary looking wanted posters were apparently "wild posted" in a few areas. A blogger who noticed these images on his way home found these to be borderline inappropriate, but the question here would also be, is he part of the target audience?

Via: brooklynoptimist

February 04, 2008

Onitsuka Tiger Land

Onitsuka Tiger has had a few interesting campaign in the last year and this one is very nicely done too. It looks like it was quite expensive to make but I would expect this one to get some nice viral marketing playtime in addition to the regular channels it is destined for.

Agency: Strawberry Frog

Via: Adverblog

February 01, 2008

Shark bite guerrilla marketing

To promote the Discovery Channel's show "Shark Week", surfboards that appeared to have been bitten by sharks were left on various hip Australian beaches. Guerrilla marketing staffers monitored the activities and made sure the surfboards did not "leave the beaches" and turn into souvenirs.

Agency: RAPP Collins, Sydney, Australia

Via: I believe in advertising