December 01, 2008

Time to go to Switzerland

When the weather is shitty cold you may as well go somewhere where you can enjoy some nice snow. That is pretty much the guerrilla marketing message delivered to people in France by their fine neighbors in Switzerland via a few "snow covered" cars. Not that people are longing for that much snow on their cars, but some snow boarding or skiing would be pretty nice right now.

Agency: Leo Burnett, Switzerland



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