December 15, 2008

Those crazy Axe folks at work again

A very simple guerrilla marketing campaign. Show up at a women's only running event, a few seconds before the start have a guy in an Axe t-shirt spray himself with Axe deodorant, then run for your life.

6 comments:

  1. Did they beat him up once they caught him?
    :-)

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  2. Where did this take place?

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  3. While guerrilla tactics are great by themselves, this example also shows how well they can support a traditional marketing campaign, (in this case, the Axe TV spots), and help make the campaign more viral.

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  4. brilliant stuff. out of my mind
    praveena

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