A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
December 15, 2008
Those crazy Axe folks at work again
A very simple guerrilla marketing campaign. Show up at a women's only running event, a few seconds before the start have a guy in an Axe t-shirt spray himself with Axe deodorant, then run for your life.