December 15, 2008
Those crazy Axe folks at work again
A very simple guerrilla marketing campaign. Show up at a women's only running event, a few seconds before the start have a guy in an Axe t-shirt spray himself with Axe deodorant, then run for your life.
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6 comments:
Did they beat him up once they caught him?
:-)
Where did this take place?
While guerrilla tactics are great by themselves, this example also shows how well they can support a traditional marketing campaign, (in this case, the Axe TV spots), and help make the campaign more viral.
Not sure where this was.
brilliant stuff. out of my mind
praveena
A bit over the line, I think
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