December 03, 2008

Lost wallet marketing

Various people in Chicago recently stumbled upon wallets that seemingly had been dropped by someone. Upon closer inspection it turned out that the wallets "belonged" to the Burger King himself, based on the "driver id" and various other items found in said wallets. Some people apparently found multiple wallets in one spot, which does not speak well for the work ethic of the guerrilla marketing crew dropping these wallets. (rumor has it several hundred wallets were dropped in the Chicgo area).

Plus my understanding was that the Burger King doesn't drive himself, so why does he need a driver id? Also doesn't the king have someone carrying his money either in buckets or on pillows? So why would the King need a wallet, especially one with only a buck or five in it? Times must be tough for royalty too.

Via: Time Out Chicago

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