November 12, 2008

Run to the shower

To promote the new Nivea Lemongrass shower gel to active/athletic women, a little guerrilla marketing campaign was set up during the Frauen Lauf in Bern, Switzerland, the largest female only sporting event in Europe with about 13,000 runners. Guerrilla staffers positioned along the course were holding up course markers which gave the impression that the final destination was not the finish line, but a hot shower with Nivea Lemongrass.

via: AdsOfTheWorld

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