October 01, 2008

Gorilla guerrilla marketing on the run

Since 2003, thousands of people have sported gorilla suits and walked, run or jogged the London 7k Gorilla Run with the goal to save the remaining 700 mountain gorillas left in the wild. A great cause indeed and Gorilla Runs will seemingly soon come to New York and other cities too. By now in London there is guerrilla marketing within the gorilla run and someone from fruitfortheoffice, a fresh fruit delivery service in London figured out that bananas are useful for more than just a healthy snack. Hopefully though they were nice enough to donate money for good cause and/or the fruit for the runners.

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