We love FREE things, so who is going to say no to a FREE caricature? World Class Gyms in Stockholm, Sweden used a several caricature artists in various places and offered free portraits to passersby. What they got back is what they might look like if they really used the facilities at the new gym. Showing those pics later to friends and co-workers is a nice way to spread the gospel of World Class Gym.
Agency: Le Bureau Stockholm, Sweden.