A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
September 12, 2008
What a Zoo!
To promote the Antwerp Zoo, a nifty guerrilla marketing campaign with the slogan "Here in this city, the Zoo is waiting for you" was integrated into various road markings in and around the city of Antwerp, Belgium.
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