September 17, 2008

Say no to pixelation

To promote the high-def features of the Leica D-Lux 3 from Meister Camera, a life-sized, pixelated dog was placed outside a Meister Camera shop with the sign: "See it in more detail. Leica D-Lux 3." Very nice ambient marketing effort.

Agency: Philipp und Keuntje Hamburg, Germany.

Via: adsoftheworld

1 comment:

  1. See, this is what I don't like about these guerilla ads. While I think it's a good idea, nicely executed, I wonder how many such dogs were produced... Probably just 1, to take the pictures, make a great case presentation and send it to blogs and other site worldwide. Spread the meme, it'll probably win a price or two around the globe, but how many people actually got to see it in the street, where it matters...

    But as said in the beginning, i like the idea.