September 29, 2008

NUUN ambient marketing

At the 2008 Interbike Show in Las Vegas, NUUN sports nutrition used an ambient marketing approach to show how easy it to carry a big amount of electrolytes while doing your next workout. A small tube of NUUN contains 8 tablets of NUUN with a ton of electrolytes, and the Interbike Show in Las Vegas is the largest bicycle trade show in North America and allows exhibitors to reach over 10,000 targeted retailers, buyers, and journalists from over 60 countries.

Basically you can carry one of these:

Instead of being loaded down like a pack mule:

No comments:

Post a Comment