September 03, 2008

Drinkable water guerrilla marketing

In Belgium the Red Cross worked with Studio Brussels to create awareness about drinkable water needs in certain African countries. Their unorthodox but effective guerrilla marketing campaign utilized a black boy who visited various TV studios during the shows and drank the water meant for the TV personality or his/her guest/s. Sweet.



Some folks might frown on this as not being politically correct, but hey, PC is a fairly subjective term. :-)

2 comments:

  1. This beats the cr*p out of the "Stand up to Cancer" campaign. It's more innovative and cost a lot less.

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