September 01, 2008

Bye bye cellulite

To promote their new GOOD-BYE CELLULITE product, Nivea was present during Miami Fashion Week in South Beach with a few GOOD-BYE CELLULITE sofas. It is an interesting guerrilla marketing concept indeed as surely the fashion world is utmost concerned about cellulite, but setting these sofas up in various Walmarts would give the folks at Nivea a much LARGER target area.

Agency: TBWA NY

Via: ibelieveinadvertising

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