September 22, 2008

Air up that inflatable and go!

Nice guerrilla marketing campaign for Arby's in the greater Atlanta area through the use of "accidentally" placed balloons with the Arby's logo. The people who bought the billboard certainly can't complain either, because they now get exposure and attention they would not have had without that little stunt.

Agency: Fletcher Martin

Via: adrants

1 comment:

  1. Reminds me of the Hubba Bubba Guerrilla: