August 15, 2008

Wonderbra mosaic

To promote the new line of D-G sized bras, Wonderbra is utilizing a very "cheeky" mosaic billboard in central London as part of a larger integrated campaign. The mosaic is put together with images of several hundred women posing in their bras, and since central London is a bit far for many folks to travel to see this wondrous billboard, the kind folks at Wonderbra also put it online. The online billboard actually allows the visitor to zoom in for a closer look. This brings up the question if this guerrilla marketing campaign reaches their target audience or merely horny guys?

Via: adfreak

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