Tallulah Rendall is using a very interesting guerrilla marketing idea to promote her music. The "viral vinyl" concept is to give every person who walks through the door of Bush Hall in London on August 6, 2008 a vinyl single wrapped in beautiful artwork with a little story attached. Each record comes with a unique download number that the recipient is encouraged to pass on to his/her friends. The person whose number gets the most downloads will receive the new album when it is released. Sweet.