Body odor guerrilla marketing

It is quite annoying if you have to take public transportation and folks near you stink it up with their b.o. An interesting guerrilla marketing campaign for Right Guard is addressing the issue in Germany with a rescue box that has a Right Guard deodorant spray inside. Similar to the boxes you have to smash for an emergency hammer, these boxes encourage you to break the glass in case of a b.o. stink emergency. But those stinky culprits will most likely have to be sprayed up by others, as they usually don't really care.

Via: adsoftheworld