August 11, 2008

Olympic guerrilla marketing

blueseventy is currently working hard in the trenches at the 2008 Olympic Games in Beijing to get their swimskins more exposure. This brand originated in triathlon and they are currently battling established players such Arena, Speedo, Adidas and TYR in and around the pool to show that their swimskin is faster than their suits. Looks like their guerrilla marketing efforts are getting noticed. Nice cowboy hats fellows.


  1. and what do they exactly do? What's the idea? Sampling with cowboy hats?

  2. Sampling indeed, a very tough thing at the Olympics.