August 04, 2008

Eating disorder guerrilla marketing

Various stories based on true confessions by eating disorder sufferers were transformed into a guerrilla marketing campaign for the Looking Glass Foundation in Canada. Department store visitors and restaurant guests in various Vancouver locations stumbled for example upon a broken tooth brush and the story of Jane B who broke a toothbrush off in her throat and choked while attempting to purge. They were then encouraged to visit the Looking Glass Foundation site to learn more about eating disorders. I would say check out the site even if you just stumble upon this guerrilla marketing blog. :-)

Agency: DDB Canada

Via: directdaily