July 23, 2008

Tour de France ambient marketing

To promote their endurance coverage of the 2008 Tour De France, SBS Australia is using an Australian cyclist who pedals every day of the 21 stages of the Tour De France to power a scrolling billboard. Considering though that the cyclist powers the billboard during those days from 8am to 4pm, I would call that very dedicated ambient marketing.

Via: adsoftheworld

1 comment:

  1. Maybe the dude can come over and power my TV.