Agency: Publicis Mojo, Australia
Via: adsoftheworld
June 16, 2008
Lego guerrilla education
To promote the new Lego Education Center in Brisbane, Australia utilized the safety bubble-mats on steps and foot paths around the city. They added a bit of color and a logo and bam, done.
Agency: Publicis Mojo, Australia
Via: adsoftheworld
Agency: Publicis Mojo, Australia
Via: adsoftheworld
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3 comments:
The "safety bubble mats" weren't put there by Lego. :)
They're put there by the Brisbane City Council for the blind to provide tactile information about intersections etc.
Lego has just coloured in a few of the blocks and put their logo beneath. Still, great idea though! :)
Thanks for the heads-up, and as you said, still a great idea.
Very nice
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