June 16, 2008

Lego guerrilla education

To promote the new Lego Education Center in Brisbane, Australia utilized the safety bubble-mats on steps and foot paths around the city. They added a bit of color and a logo and bam, done.

Agency: Publicis Mojo, Australia

Via: adsoftheworld


  1. The "safety bubble mats" weren't put there by Lego. :)

    They're put there by the Brisbane City Council for the blind to provide tactile information about intersections etc.

    Lego has just coloured in a few of the blocks and put their logo beneath. Still, great idea though! :)

  2. Thanks for the heads-up, and as you said, still a great idea.