June 02, 2008

Build it and they will come

Well, create a good fake story and they will come to your site. That is what Lyndon Antcliff set up as a nifty guerrilla marketing campaign for money.co.uk as linkbait. And come they did indeed to money.co.uk, seemingly driving their rankings up from 80,000 to under 6,000. The story now has a disclaimer, but faux news organization Fox News took it hook, line and sinker.

Via: Betty

No comments:

Post a Comment