Yellow pages in Israel customized various outdoor ads to make them unique and memorable. That gets people to look at them, remember them and talk about them. A very simple guerrilla marketing concept. Anybody yellow with envy that they didn't think of that? :-)
A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
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- Guerrilla Communication
- A non traditional marketing company with unique expertise in viral and guerrilla marketing. Plus we do regular marketing too.
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