Wednesday, May 14, 2008
Fashion guerrilla marketing
The following guerrilla marketing campaign for Grazia magazine is actually a student work by Tom Sillars and quite impressive. During the London Fashion Weekend two models sported dresses made from a single issue of Grazia magazine and in addition to catching many eyes in the streets, they also managed to get on the catwalk itself.
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1 comments:
It's not too often I post comments, but man, thats a great guerrilla marketing tactic. Getting on the runway is huge too. Congrats to the person behind this.
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