May 14, 2008

Fashion guerrilla marketing

The following guerrilla marketing campaign for Grazia magazine is actually a student work by Tom Sillars and quite impressive. During the London Fashion Weekend two models sported dresses made from a single issue of Grazia magazine and in addition to catching many eyes in the streets, they also managed to get on the catwalk itself.

1 comment:

  1. It's not too often I post comments, but man, thats a great guerrilla marketing tactic. Getting on the runway is huge too. Congrats to the person behind this.