May 12, 2008

Fairtrade marketing

The Max Havelaar Foundation combines 23 Fairtrade producers/initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand and the Max Havelaar label was the world's first Fairtrade Certification Mark. Max Havelaar France is using the following viral marketing video to promote Fairtrade and and of course that helps guerrilla marketing Fairtrade around the world. :-)

No comments:

Post a Comment